Decision Layer
Horizon
The reasoning engine. Lead scoring, prioritization, and routing decisions happen here, powered by the North Pointe Viability Score, evaluating lead quality and confidence in real time.
North Pointe AI • Horizon OS
The CRM, the automation workflows, and AI agents all in one system.
Horizon OS is the AI-native operating system for service based businesses. One platform instead of three subscriptions and a maintenance headache holding them together.
The Problem
Running a service business today usually means running three tools that were never built to work together.
A CRM to manage your pipeline. An automation platform to move leads through it. An AI tool bolted on top to handle scoring or conversations. Someone, somewhere, wired all three together — and every time one of them updates, that wiring is at risk of breaking.
That AI can't act until the sync catches it up. So it's always a step behind the one thing that actually decides whether you win the lead: how fast you respond.
The Answer
We didn't add AI to a CRM. We built the CRM around the AI.
The pipeline, the automation engine, and the AI agent layer all read and write to the same shared data model. No sync step. No middleware layer translating between tools. The AI already sees what the pipeline sees, the moment it changes.
Everyone else added a chatbot to their CRM. We built the CRM around the AI.
How It Works
Three connected layers, one shared data foundation.
CRM & Pipeline
Navigator
Your pipeline, lead profiles, activity tracking, and stage management. Built to function like the CRM you already know how to use, with none of the friction of syncing it to an outside AI tool.
Workflow Automation
Atlas
The automation and orchestration engine. Builds the logic that moves leads through your pipeline, triggers follow-up, and connects to your other tools, without needing a separate integration platform.
Agent Layer
AI Agents
Every deployment gets its own branded AI agent stack, built to act directly on your pipeline and workflow data. Not a generic bot bolted on top — an agent that operates inside your system because it was built to live there.
Who It's Built For
Not built for everyone, and we'd rather say that directly.
If your business — or the clients you serve — already runs on some kind of CRM and automation tools, Horizon OS was built with you in mind.
Service-Based Businesses
If your team is losing revenue every week to leads that didn't get a fast enough response, or fell through the cracks in a manual follow-up process, Horizon OS was built for exactly this problem — whether you're in home services, property management, or any other service-based industry.
Agencies Serving Service-Based Clients
If you're currently stitching a CRM, an automation platform, and an AI tool together by hand for every client you onboard, Horizon OS gives you one system to deploy instead — with a white-label option so it runs under your own brand.
Pricing
Four flat tiers. 14-day free trial on all of them.
Priced at parity with the CRM platforms you already know, but with the automation engine and the AI agent layer built in instead of billed separately.
Lite
$97/mo
Lead capture, pipeline, booking, one AI agent.
Pro
$297/mo
Unlimited sub-accounts, full automation builder.
Ultra
$497/mo
Enterprise API, multiple agents, white-label included.
Ascend
$997/mo
Highest limits, rebilling enabled, priority infrastructure.
White-label comes standard with Ultra and Ascend. On Pro, it's available as a paid add-on.
Entry Tier • $97/month • Basic API
Horizon OS Lite
- Lead capture, pipeline, booking, and calendar — the core CRM functions.
- Up to 3 sub-accounts.
- One AI agent with limited monthly conversations.
Best for: solo operators and small teams getting started with structured lead capture.
Growth Tier • $297/month • Basic API
Horizon OS Pro
- Everything in Lite, included as the base layer.
- Unlimited sub-accounts.
- Full Atlas workflow automation builder.
- Full AI agent conversation and lead-scoring access.
- Branded app option.
- White-label available as a paid add-on.
Best for: growing teams ready for full automation and real AI lead scoring.
Scale Tier • $497/month • Enterprise API
Horizon OS Ultra
- Everything in Pro, included as the base layer.
- Enterprise API access.
- Multiple AI agents.
- Advanced automation.
- White-label included — standard with this tier, not an add-on.
- SaaS mode for agencies creating sub-accounts automatically.
Best for: agencies and multi-location operators needing enterprise-grade access.
Top Tier • $997/month • Enterprise API
Horizon OS Ascend
- Everything in Ultra, included as the base layer — white-label included.
- Highest agent and workflow limits.
- Rebilling enabled.
- Priority infrastructure and support.
- Dedicated onboarding.
Best for: agencies running Horizon OS as their primary platform across many clients.
How This Compares
Same core functions, without the stitched-together middleware.
| Category | Typical Incumbent | Horizon OS Angle |
|---|---|---|
| CRM / Pipeline | GoHighLevel | Same core functionality, natively wired to an AI agent layer instead of bolted on |
| Workflow Automation | Make.com | Automation built to operate directly on CRM and agent data — no separate integration layer needed |
| AI Agent Creation | Relevance AI | Agents deployed per-client as a full branded stack, not a generic bot builder |
| Reseller / Agency Model | GHL White-Label | Same sub-account/branding mechanic, but the resold product includes a branded AI agent, not just a CRM |
Horizon OS is the only platform where the CRM, the automation, and the AI agent are the same system — so agencies can white-label a fully AI-powered client suite instead of a CRM with a chatbot attached.
Stop paying for three tools and the person who keeps them talking to each other. See what one system built around AI actually looks like.